Fleet Up Marketplace is our used equipment platform of choice, but that doesn't mean it's the only choice. In fact, there are more options than ever before, making the buying decision a bit tough. When we meet with prospective clients who aren't already using Fleet Up Marketplace, we get asked about a few different marketplaces, and [...]
Convincing someone shopping for construction equipment to call or email you remains a challenge for every rental yard. But, if done correctly, posting your equipment for sale online is a profitable way to bring revenue into your business. Selling construction equipment online is not new. But, it still can be confusing. Long gone are the days [...]
2020 has been a wild ride for equipment rental yards - and there's a lot of conflicting information out there about what's going on. When the pandemic hit, some construction sites shut down completely, while other sites raced to get the job done. And as the summer hit, rental business soared across the [...]
Driving organic traffic to your website is key to overall growth. If done right, search can be so effective that you won't need to rely on paid advertising as you scale your business. Here are some suggestions from Shopify that will help you gain search engine notoriety: SEARCH CONSOLE Setup Google Analytics and [...]
Are you using email to send equipment offers to potential buyers? Knowing your buyer and what they are looking for is the best way to get a response and start a conversation. However, even if you have a great relationship with a buyer, cutting through the clutter of messages overwhelming their inbox starts with your subject [...]
Prospecting for new clients for your rental yard? Here are three methods to find email addresses: 1) Email Checker.net can help you guess at an email address. https://email-checker.net/check If you know the URL being used, you can plug in your suspect's name. For example, you can test if firstname.lastname@ironteksolutions.com or firstinitiallastname@ironteksolutions.com or firstname@ironteksolutions are valid email [...]
Is your site helping you sell as much construction equipment as possible? IronTek Solutions is offering a free website checkup. Fill out the form below and we'll send you a free, no-obligation analysis that can help you beat your competitors. Rental yard website help {{CODEsemrush}} Your custom report will show you if Google can't see any [...]
