Pay-Per-Click Advertising
Rent More Equipment. Sell More Machines.
Equipment Rental PPC will increase your rental and equipment Leads & Revenue
Rent More Equipment and Increase Sales
Pay-Per-Click Advertising is a Fast, Easy Way to Rent More and Sell More
It’s Easy to Track & Measure Your Results
IronTek Plans and Manages Your Search Engine Marketing Campaigns to Get Optimal Results.
Pay-per-click advertising is a quick way to get interested leads to call and email you about renting or buying construction equipment.
IronTek Success Stories:
A Cleveland-based rental yard turned to IronTek to get more leads from Google. Within six months of starting, the rental yard gained seven new customers — including one repeat customer whose business more than paid for the Google Ad campaign.
Rental Yards can compete against the national chains and big-box home improvement stores when they use Google Ads managed by IronTek Solutions. Most Rental Yards get website phone calls from existing customers. Reach a new audience, fast, with PPC ads.
We eat our own dog-food at IronTek – using Google ads to drive profitable used equipment leads for as low as $17 per lead.
We know the equipment rental and used equipment markets and adjust our campaigns weekly to succeed! Every $1 spent in 2020 on PPC has returned $3 in equipment sales profit.
Our eCommerce website, FleetNow, uses PPC Shopping Ads to get equipment leads for as low as $8.
Get your machines in front of buyers and compete with larger equipment websites — for less. Equipment buyers don’t just use the big machine websites to find their next purchase. Large shopping websites are a great place to find your next buyer — and often for far less than equipment websites. Let IronTek Help you get found, today.
IronTek Knows the Construction Equipment Industry. Let Us Run Your Pay-Per-Click Campaigns & See Results
When working properly, the fee you pay to Google or Bing is trivial because the cost per lead is worth more than what you pay for it.
- For example, in October, IronTek spent $5,298.34 and earned 267 conversions — each phone call or email cost us $19.84.
- For that spend, IronTek sold $34,625 in used construction equipment, good for a 654% Return On Ad Spend. Every dollar spent on advertising turned into $6.54 in revenue
It’s not just sales. Rental yards can benefit from Search Engine Marketing.
- SEM makes the phone ring
- Compete with large national brands in your backyard
- Share offers and promotions with customers who need your help
- Sample rental yard results — One location, one market, one month:
- $825.63 spent on Google Ads, 23 calls, $35.90 cost per conversion
Why PPC?
Here are a few of the benefits:
- Jump ahead of your competition on search engines
- See exactly what you’re paying per lead
- Target the specific buyers or renters that you want to reach
- Data from your campaign can make your website and business perform better
How it works
It’s as easy as 1, 2, 3
- We discuss your goals in a phone conversation
- After gathering information, we share our pricing and expectations
- When we agree on our expectations, IronTek rolls out a campaign and begins tracking leads and phone calls.
Where will my ads appear?
PPC Channels we work with:
- Google Ads, Microsoft Ads, Facebook
- Google Shopping, Bing Shopping
Ongoing optimizations
- Weekly manual bid optimizations
- Keyword match type selections
- Quality score improvements
- Keyword refinement/expansion
- Competitor advertising examination
- Negative keywords to find your best customer
- Image ad creation and split testing
- Single Keyword Ad Group creation
- Following Your Buyers with Retargeting
- PPC call tracking
- Bid modifiers
- Geo-targeting improvements
- Day parting improvements
Want to learn more about increasing your revenue with PPC?
Call us today at (833) 476-6835
Want More Leads? Find Out How Organic Site Traffic Will Help Your Business Grow
Organic search traffic brings you highly qualified leads, and the work you do now to optimize for search will pay off for years to come. In addition to providing fast results through PPC campaigns, IronTek Solutions provides services to be found on the first page of Google, which will help your site in the long-run, and deliver the most valuable prospects to your business.