2020 has been a wild ride for equipment rental yards – and there’s a lot of conflicting information out there about what’s going on.
When the pandemic hit, some construction sites shut down completely, while other sites raced to get the job done. And as the summer hit, rental business soared across the country.
As fall starts, many rental yards are wondering what the rest of year and the beginning of 2021 holds.
Looking at overall trends, we see two big ideas that can help you moving forward:
- Equipment shoppers are turning to the internet and searching
While the overall economy has been shaky, at best, this year, many businesses are seeing massive growth.
In fact, E-Commerce blew up and saw billions of dollars of new sales as people turned online: Online merchants gain an extra $107 billion in 2020 thanks to pandemic
Equipment Sale Websites Grow in 2020
Equipment sale and rental websites like Fleet Up Marketplace, Equipment Trader and Machinery Trader saw strong growth since February 1.
As many businesses pulled back their marketing, others doubled down and went where people were searching, discovering and buying equipment online.
COVID-19 is increasing the need to boost your marketing online, because that’s where customers are shopping. And the way to get in front of them is to make sure you’re showing up at the top of Google and Bing at the moment they are searching.
- Equipment sellers with optimized websites and strong Search Engine Optimization are winning
Of all the ways that equipment sellers are growing, people who invest in a strong website and being found on Google — Search Engine Optimization — are winning.
Are you being found when people search for the equipment in your rental yard? Your equipment that you want to rent more or sell at retail pricing?
At IronTek Solutions, we’ve built websites ranked on the first page of Google for rental terms like “boom lift rental,” “scissor lift rental,” and “equipment rental.” Check out the search terms below that are on the first page of Google for a rental yard customer in Cleveland:
If you want to win more business this year and next, you need to get your website right.
But how do you know what you should do specifically?
IronTek Solutions wants to help you get this handled, so we just set up a special page for you to talk with us.
If you want to be seen on Google, book a call with us here.
We’ll take a look at your site, your competition, and show you what you should be doing right now to build your online business.
