What should be in a rental yard logo?

Want to improve your business’s identity? Make a great first impression, increase sales and update your rental yard’s image with a new logo design.

What to consider before designing (or changing) a logo

Logos aren’t just for business cards or t-shirts anymore. In addition to labels for your equipment and delivery vehicles, logos need to do heavy lifting for your company on social media, in your email signatures and on your website.

Why is a good rental yard logo important?

A good logo says everything about your business without saying a word.

It will help you stand apart from and often outshine your competition
It makes your first impression on potential customers
It makes your business appear more credible, and shows that you have your stuff together; people will be more comfortable doing business with you
It gives you the ability to leverage the design in a variety of ways and in multiple applications (i.e., equipment, truck and building signage, online, branded gear, decals, business cards, etc.)

Checklist: Qualities of a good rental yard logo

A logo should offer a quick impression of your business and show customers that they can have faith in your work. Who is your ideal customer?

Here is a checklist you can use when you consider a new logo:

Memorable
Easy to read
Accurately represents your business / brand
Unique
Adaptable for many uses
Communicates your company’s values and establishes a bond between your company and your customers, vendors, and community.
Will stand the test of time / will not look dated over the years

What styles can I use in my construction equipment logo?

Logo formats include:

“wordmarks” that are logos made up of text, like the logos for Aerial Titans and Integra Supply Corp:

“brandmarks” which use an image or symbol,

“combination marks” that include text and an image or symbol, this is used by many construction equipment companies, like GearHeadz, Herc Rentals and Sunstate Equipment:

“emblems,” which are similar to combination marks but usually include text within the symbol

“monogram” or “lettermarks” which abbreviate a long name into a symbol.

IronTek Solutions’ logo design process

We’ll ask you a few questions to learn more about your business
Determine if your company needs a new logo, or a ‘refresh’ of its current logo. A new design will be completely different whereas a logo refresh will have a similar feel with an updated look.
We’ll provide a minimum of 6 design concepts for your review and refine the design(s) based on your feedback. Note: We start the logo process in black and white. A strong logo must work in black & white before adding color.
Finalize the design in black & white
Provide color options
Finalize the logo design with your new brand colors