If you are advertising your used construction machines online, it pays to diversify. Bing Shopping can be the ticket to finding more eager buyers.
Why?
Because Bing has unique buyers you may not be able to find on Google or other equipment marketplaces.
For example, here are nine reasons that Bing can help you sell more:
- 34 million people used Bing in January 2021, according to SEMRush, a company that tracks website traffic.
- Bing users are more likely to be men.
- More than 70% of Bing users are 35 or older, matching the typical age of used construction equipment buyers.
- Nearly 40% of Bing users have a $100,000 or higher household income.
- The Bing audience spends 32% more online when shopping from their desktop computers than the average internet searcher.
- Bing has 34% of the desktop search engine market share worldwide.
- Bing also powers AOL and Yahoo searches — so when you advertise on one platform, you can be seen on all three search engines.
- There’s less competition: As Google attracts more ad dollars, it’s harder to stand out. Additionally, because there are more advertisers — the cost of each click on Google can be higher than on Bing. Report Garden says that the average cost per click for Bing Ads is $7.99 versus $20.08 for Google Ads.
- As of 2018, Bing Shopping ads were available on smartphones and desktops in the U.S. and desktop searches in Canada, U.K, Australia, France, Germany, and India.
- Need more reasons? Bing keeps an updated list of stats here.
When used alongside an equipment marketplace and Google Ads, Bing can diversify your used equipment advertising. Read on to learn how Bing Shopping ads can help you sell your construction equipment faster.
How does Bing Shopping work?
Bing Shopping campaigns are like those of Google Shopping. Click the play button above to watch a sample equipment search on Bing.
Let’s say an equipment buyer starts her search on Bing. They may see a grid of shopping results from ecommerce platforms like eBay and Fleet Up Marketplace.
If there aren’t any ads on the Bing search page, they can click on “Shopping” to see photos and details on relevant machines.
And, with a click, they are taken to the machine they are interested in so that they can email or call the owner of the equipment.
Users can also find equipment by starting on the Bing Shopping page, available here: https://www.bing.com/shop
If the buyer has their location tracking turned on, Bing will show more relevant results by adding products they can find locally.
Conclusion: Bing Shopping and Used Equipment Selling
While Google may be bigger, there are many great reasons to use Bing Shopping as well.
Whether you are new to selling equipment online or a veteran, Bing Shopping campaigns give you a new presence on the search results page and allow you to share photos of your machines.
How to get started with Bing Shopping Ads
Putting your equipment on Bing Shopping is included when you list on Fleet Up Marketplace. Before we can place your equipment on these shopping websites, there are several things that we’ll need, including:
- Machine name
- List price
- Photos – Up to 11 per machine
- A Description
- Shipping details
Bing Shopping requires a list price — the service does not post equipment without a price. Additionally, photos are required — and that’s a good thing as buyers almost always want to see the equipment they are considering.
As of 2021, dealers who list on FleetNow, and are eligible, have their listings included on Bing Shopping, as well. We can even list your equipment on Google Shopping, see an overview of Google Shopping here.
Want to get in front of more shoppers, while spending less money? Contact IronTek Solutions, today!
