Help your rental yard thrive in 2021 with a solid website that answers your customers’ questions while telling your story. An easy-to-use website, with a sharp logo, helps you sell more and build your brand.

 

Homepage

Put your best foot forward with the page that is usually the first page a potential customer will land on.

Make it easy for customers to see what your rental yard offers and help them find the answers they are looking for elsewhere on your site.

 

About Us page

Use an About Us page to tell your story. People like knowing who they are dealing with. Tell renters what makes your company unique. Consider sharing photos of your sales team on an About Us page to help renters know who they are buying from.

Telling your story and showing your people helps humanize and build goodwill towards your rental yard.

 

Rental Page

“Do you have X,” is a common question Rental Yards get from callers.

Help guide your potential customers to choose you by listing all of the tools and equipment that you offer.

Photos of the equipment helps, too, especially if you rent to the general public.

 

Sales Page

If you sell used equipment, tell your site visitors what’s for sale! Better yet, use a tool like Fleet Up Marketplace to display all of your equipment available to buy on your site.

 

Frequently Asked Questions (FAQ) page

It can be a big time-saver to have a “frequently asked questions” tab. Many clients have similar questions, so it’s incredibly helpful to answer them directly in an easy-to-read format like an FAQ page.

Make sure that you write the questions from the viewpoint of your website reader and answer them in a manner that is short, sweet, and easily digestible.

Questions you might consider answering:

  • Payment options
  • Types of equipment you rent out (link back to your Rental page, too)
  • After-hour support number
  • Do you have a warranty on used equipment sales?
  • How much is delivery?
  • Do you offer rental protection for the equipment that you rent?
  • Do you offer service or maintenance?
  • How long can I rent equipment?

 

Reviews

Make your sales team’s job easier by collecting any positive feedback you’ve received on your site.

If you don’t have any testimonials, ask your sellers to reach out to your repeat customers to get a quote. Check your Google My Business profile or your social media feeds — you may have a testimonial that you can use waiting for you there.

 

Contact Us

Your buyers, especially new ones, need to know where you are, what your phone number is, and what your hours are. Make it easier for them to get answers by putting this on your Contact Us page.

To be extra helpful, be sure to have updated information on your Google My Business page, as well.

 

News or Blog page

Perfect to share photos of machines leaving or coming back to the yard, a news or blog section of your site can be a great place to share photos, sales info and company updates.

You can even help your buyers out by using a blog section to link to your customer’s websites.

 

Terms and Conditions

Having a Terms and Conditions page can help you limit your liability — helping keep you responsible for errors in content (like prices listed on your site) or for the accuracy of information on the site.

 

Privacy Policy

Similar to a Terms and Conditions page, a Privacy Policy page is required if you collect personal information from users (do you have a form on your site?) or if you use software like Google Analytics to collect details about your website.

 

Rental Yard Website Pages — Need Help?

Need help with your Rental Yard website? Let the team at IronTek Solutions help you put your equipment on your site, be found on Google and increase the number of phone calls and emails your front desk gets.

 

Call or email today for a no-obligation conversation about your needs.

 

 

Photo by Glenn Carstens-Peters on Unsplash